Hidden killer of jewelry business
There is a misconception among burgeoning entrepreneurs that selling cheap costume jewelry allows an avalanche-like increase in demand.
They think: the store of cheap bijouterie will have many more customers than expensive jewelry shop
This is not true!
Even if the sale of cheap costume jewelry will attract more Customers, it will be a small percentage, at most 30%
Cheap jewelry has low profit margin
The increase in the number of orders will not lead to an increase of profit
Remember!
The demanding nature of cheap costume jewelry buyers remains the same as in the more expensive segments
A Client buys a piece of bling for $5 to $10 and expects to get good quality.
Unfortunately, for such a retail price it is practically impossible to provide good quality in today's realities.
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Do not fall into the trap!
In the market of costume jewelry, the demand is not elastic – a significant price reduction leads only to a slight increase in sales.
In this case, you will get Customer complaints about the poor quality of products…
… and there is no margin for advertising and service
The best profit is in the middle price segment
Check out our free business plan
You just need to enter the amount of monthly profit you desire to get.
It will show how you can achieve it on Amazon, Instagram or offline
You will see how much jewelry you need to sell and buy, what investments are needed in advertising and other expenses
How to earn 350% on costume jewelry?
Glozzo Wholesale Jewelry - is a high quality non-tarnishing gold-plated jewelry with 180-day warranty