Hidden killer of jewelry business

There is a misconception among burgeoning entrepreneurs that selling cheap costume jewelry allows an avalanche-like increase in demand.

They think: the store of cheap bijouterie will have many more customers than expensive jewelry shop

This is not true!

Even if the sale of cheap costume jewelry will attract more Customers, it will be a small percentage, at most 30%

Cheap jewelry has low profit margin

The increase in the number of orders will not lead to an increase of profit

Remember!

The demanding nature of cheap costume jewelry buyers remains the same as in the more expensive segments

A Client buys a piece of bling for $5 to $10 and expects to get good quality.

Unfortunately, for such a retail price it is practically impossible to provide good quality in today's realities.

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Do not fall into the trap!

In the market of costume jewelry, the demand is not elastic – a significant price reduction leads only to a slight increase in sales.

In this case, you will get Customer complaints about the poor quality of products…

… and there is no margin for advertising and service

The best profit is in the middle price segment

Check out our free business plan

You just need to enter the amount of monthly profit you desire to get.

It will show how you can achieve it on Amazon, Instagram or offline

You will see how much jewelry you need to sell and buy, what investments are needed in advertising and other expenses

Try business plan

How to earn 350% on costume jewelry?

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